Abundancia
Abundancia
Brand Identity for Abundancia Wealth
Problem
Studies have shown that women are more likely to save their money than invest it. Nearly 34% of women have not started investing yet compared to 24% of men. How might we build a brand and platform to empower women to invest?
Goal
Create a brand identity, logo, and pricing page for a wealth management service for women.
Client:
Concept Project
Role:
Brand Identity / Naming / Copywriting / Logo Design / Web Design
Year
2023
Logo
The logomark is composed of two triangles and one circle. The triangles represent strength, stability, and power. The circle, balanced between the two triangles, represents balance, unity, and wholeness.
Abundancia (noun)
The Spanish word for ABUNDANCE, an ample quantity, to have more than you need.
The name Abundancia Wealth is inspired by the feeling of abundance. The company wants customers to feel that they are growing in abundance when they use their wealth management services.
The primary brand colors are shades of green and blue. The green represents new beginnings and growth, wealth, and luxury. The blue evokes feelings of calmness, stability, and reliability.
A holistic view of health includes not only our physical health, but our financial health as well. Abundancia’s tagline “Wealth is Health” suggests that taking care of our finances is not only beneficial for our wallets, it is beneficial to overall health and wellbeing.
