LOGO AND BRAND IDENTITY FOR PARHAM LAW FIRM
Greg Parham, attorney, real estate broker, real estate investor, and co-founder of First Alliance Title approached me with a project to design a logo for his private law practice. Greg finds practical, effective solutions to complex legal problems and needed a logo to build trust and professionalism in his brand.
I consulted with Greg on the branding for his law firm, designed primary and secondary logos, and delivered designs for letterhead, business cards, and physical products to promote his brand and build cohesiveness.
Client
Parham Law Firm
Role
Business Development / Strategy / Brand Identity & Design
Year
2023
Logo
The primary logo consists of the logomark, the multi-colored mountains, placed above the wordmark, ‘Parham Law Firm’. Greg’s strong ties to Colorado inspired me to look to the state’s rolling foothills and rugged mountain ranges for inspiration.
As a result, the logomark became mountains in shades of purple and white. Purple symbolizes wisdom, creativity, and luxury, invoking emotions of trust and reliability.
